{"id":13507,"date":"2026-04-28T14:28:14","date_gmt":"2026-04-28T12:28:14","guid":{"rendered":"https:\/\/www.maresmar.com\/musklu-2025-campaign-mussel-marketing-success-story\/"},"modified":"2026-04-28T14:28:23","modified_gmt":"2026-04-28T12:28:23","slug":"musklu-2025-campaign-mussel-marketing-success-story","status":"publish","type":"post","link":"https:\/\/www.maresmar.com\/en\/musklu-2025-campaign-mussel-marketing-success-story\/","title":{"rendered":"Musklu 2025 campaign: mussel marketing success story"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_image src=&#8221;https:\/\/www.maresmar.com\/wp-content\/uploads\/2026\/04\/banner_campana_musklu_25.jpg&#8221; title_text=&#8221;banner_campana_musklu_25&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Imagen de anchura completa&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row module_class=&#8221;container&#8221; _builder_version=&#8221;4.20.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Subt\u00edtulo&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700||on|||||&#8221; text_text_color=&#8221;#0082ca&#8221; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;4.8px&#8221; text_line_height=&#8221;28px&#8221; header_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||5px||false|false&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; text_letter_spacing_tablet=&#8221;4.2px&#8221; text_letter_spacing_phone=&#8221;4.2px&#8221; text_letter_spacing_last_edited=&#8221;on|desktop&#8221; text_line_height_tablet=&#8221;25px&#8221; text_line_height_phone=&#8221;25px&#8221; text_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Lastest news<\/p>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;T\u00edtulo&#8221; _builder_version=&#8221;4.27.4&#8243; _dynamic_attributes=&#8221;content&#8221; _module_preset=&#8221;default&#8221; text_font=&#8221;Sailors Rough|||on|||||&#8221; text_text_color=&#8221;#002f87&#8243; text_font_size=&#8221;42px&#8221; text_letter_spacing=&#8221;2.1px&#8221; text_line_height=&#8221;54.6px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||15px||false|false&#8221; text_font_size_tablet=&#8221;36px&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_letter_spacing_tablet=&#8221;1.8px&#8221; text_letter_spacing_phone=&#8221;1.8px&#8221; text_letter_spacing_last_edited=&#8221;on|tablet&#8221; text_line_height_tablet=&#8221;45px&#8221; text_line_height_phone=&#8221;45px&#8221; text_line_height_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; text_letter_spacing__hover_enabled=&#8221;on|desktop&#8221; text_letter_spacing__hover=&#8221;2.1px&#8221;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@[\/et_pb_text][et_pb_divider color=&#8221;#0082ca&#8221; divider_weight=&#8221;2px&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;300px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||35px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; text_text_color=&#8221;#1f3b71&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;28.8px&#8221; header_2_text_color=&#8221;#1f3b71&#8243; header_2_font_size=&#8221;20px&#8221; header_2_line_height=&#8221;30px&#8221; header_3_font_size=&#8221;18px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;justified&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;28.8px&#8221; text_line_height_phone=&#8221;24.5px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;20px&#8221; header_2_font_size_phone=&#8221;18px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_letter_spacing_tablet=&#8221;&#8221; header_2_letter_spacing_phone=&#8221;&#8221; header_2_letter_spacing_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;30px&#8221; header_2_line_height_phone=&#8221;27px&#8221; header_2_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The Musklu 2025 campaign has concluded with extraordinary results, consolidating itself as a success story in the production and marketing of mussels in a context marked by market uncertainty, rising costs and the effects of climate change in the sea.<\/p>\n<p>A start to the season marked by market uncertainty<\/p>\n<p>The high water temperatures recorded at the beginning of the year significantly reduced the availability of mussel seed, which led to an increase in production costs and high price tension. During the weeks prior to the start of the season, the market was characterized by a lack of visibility in available volumes, doubts about the quality of the product and a clear instability in pricing. <\/p>\n<p>Betting on the product and the quality of Musklu<\/p>\n<p>Faced with this complex scenario, the company was the first to enter the market, betting firmly on the quality of Musklu and the experience of its team. This strategic decision allowed transforming the initial difficulties into an opportunity, reinforcing the positioning of Musklu as a high value mussel in the national and international market. <\/p>\n<p>After a first week of high commercial pressure, the campaign began to evolve very positively. From the second week onwards, the pace of sales accelerated steadily, reaching an all-time sales record. <\/p>\n<p>High international demand and producer confidence<\/p>\n<p>In the middle of the season, the shortage of mussels in the Italian market led to a significant increase in demand in the Delta. At the same time, large operators in the sector intensified the pressure on prices to ensure supply. In this key context, the producers reaffirmed their confidence in the project, prioritizing the commercial relationship thanks to the coordinated work of the purchasing, commercial and production teams, as well as the constant support of the Federation.  <\/p>\n<p>Three months of campaign with mussels of extraordinary quality<\/p>\n<p>The Musklu 2025 campaign lasted three months, from April 8 to July 8, with a product of exceptional, homogeneous and regular quality. The Musklu reached a meat ratio of over 25%, far exceeding industry standards and reaffirming its position as a premium mussel. <\/p>\n<p>A model based on trust, teamwork and long-term vision<\/p>\n<p>The Musklu 2025 campaign confirms that the combination of confidence in the product, teamwork and long-term strategic vision is key to facing complex scenarios and achieving outstanding results in the mussel sector.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-12984 alignnone\" src=\"https:\/\/www.maresmar.com\/wp-content\/uploads\/2025\/12\/1_BATEA-300x235.jpg\" alt=\"\" width=\"300\" height=\"235\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-12987\" src=\"https:\/\/www.maresmar.com\/wp-content\/uploads\/2025\/12\/3_BATEA-MUSKLU-300x235.jpg\" alt=\"\" width=\"300\" height=\"235\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-12990\" src=\"https:\/\/www.maresmar.com\/wp-content\/uploads\/2025\/12\/4_MUSKLU-300x235.jpg\" alt=\"\" width=\"300\" height=\"235\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-12993\" src=\"https:\/\/www.maresmar.com\/wp-content\/uploads\/2025\/12\/2_BATEA-TRABAJANDO-300x235.jpg\" alt=\"\" width=\"300\" height=\"235\"><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; global_module=&#8221;6985&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Social Networks Section&#8221; module_class=&#8221;container post-custom-social-share&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;50px||50px||true|false&#8221; custom_padding=&#8221;40px|50px|40px|50px|true|true&#8221; border_width_top=&#8221;1px&#8221; border_color_top=&#8221;#1f3b71&#8243; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#1f3b71&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]\t<div class='apss-social-share apss-theme-4 clearfix'>\n\t\t\t\t\t\t\t\t\t\t<div class='apss-twitter apss-single-icon'>\n\t\t\t\t\t\t\t<a rel='nofollow'  href=\"https:\/\/twitter.com\/intent\/tweet?text=Musklu%202025%20campaign%3A%20mussel%20marketing%20success%20story&amp;url=https%3A%2F%2Fwww.maresmar.com%2Fen%2Fmusklu-2025-campaign-mussel-marketing-success-story%2F&amp;\"  title='Share on Twitter' target='_blank'>\n\t\t\t\t\t\t\t\t<div class='apss-icon-block clearfix'>\n\t\t\t\t\t\t\t\t\t<i class='fa fa-twitter'><\/i>\n\t\t\t\t\t\t\t\t\t<span class='apss-social-text'>Share on Twitter<\/span><span class='apss-share'>Tweet<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class='apss-facebook apss-single-icon'>\n\t\t\t\t\t\t\t<a rel='nofollow'  title='Share on Facebook' target='_blank' href='https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.maresmar.com\/en\/musklu-2025-campaign-mussel-marketing-success-story\/'>\n\t\t\t\t\t\t\t\t<div class='apss-icon-block clearfix'>\n\t\t\t\t\t\t\t\t\t<i class='fa fa-facebook'><\/i>\n\t\t\t\t\t\t\t\t\t<span class='apss-social-text'>Share on Facebook<\/span>\n\t\t\t\t\t\t\t\t\t<span class='apss-share'>Share<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class='apss-email apss-single-icon'>\n\t\t\t\t\t\t\t<a rel='nofollow' class='share-email-popup' title='Share it on Email' target='_blank' href='mailto:?subject=Please visit this link https:\/\/www.maresmar.com\/en\/musklu-2025-campaign-mussel-marketing-success-story\/&amp;body=Hey Buddy!, I found this information for you: \"Musklu%202025%20campaign%3A%20mussel%20marketing%20success%20story\". 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