{"id":12999,"date":"2025-07-15T09:08:14","date_gmt":"2025-07-15T07:08:14","guid":{"rendered":"https:\/\/www.maresmar.com\/campana-de-musklu-2025-un-caso-de-exito-en-la-comercializacion-de-mejillon-de-calidad\/"},"modified":"2025-12-22T10:12:42","modified_gmt":"2025-12-22T08:12:42","slug":"campana-de-musklu-2025-un-caso-de-exito-en-la-comercializacion-de-mejillon-de-calidad","status":"publish","type":"post","link":"https:\/\/www.maresmar.com\/en\/campana-de-musklu-2025-un-caso-de-exito-en-la-comercializacion-de-mejillon-de-calidad\/","title":{"rendered":"Musklu 2025 campaign: a success story in the marketing of quality mussels"},"content":{"rendered":"<p data-start=\"321\" data-end=\"615\">The <strong data-start=\"324\" data-end=\"350\">Musklu 2025 campaign<\/strong> has concluded with extraordinary results, consolidating itself as a <strong data-start=\"419\" data-end=\"484\">success story in the production and marketing of mussels<\/strong> in a context marked by market uncertainty, rising costs and the effects of <strong data-start=\"584\" data-end=\"614\">climate change in the sea<\/strong>.<\/p>\n<h3 data-start=\"617\" data-end=\"682\">A start to the season marked by market uncertainty<\/h3>\n<p data-start=\"684\" data-end=\"1144\">The <strong data-start=\"688\" data-end=\"719\">high water temperatures<\/strong> recorded at the beginning of the year significantly reduced the availability of mussel seed, which led to an increase in production costs and high price tension. During the weeks prior to the start of the season, the market was characterized by a lack of visibility in available volumes, doubts about the quality of the product and a clear instability in pricing. <\/p>\n<h3 data-start=\"1146\" data-end=\"1197\">Betting on the product and the quality of Musklu<\/h3>\n<p data-start=\"1199\" data-end=\"1581\">Faced with this complex scenario, the company was the <strong data-start=\"1248\" data-end=\"1279\">first to enter the market<\/strong>, betting firmly on the <strong data-start=\"1309\" data-end=\"1331\">quality of Musklu<\/strong> and the experience of its team. This strategic decision allowed transforming the initial difficulties into an opportunity, reinforcing the positioning of Musklu as a <strong data-start=\"1510\" data-end=\"1536\">high value mussel<\/strong> in the national and international market. <\/p>\n<p data-start=\"1583\" data-end=\"1830\">After a first week of high sales pressure, the season began to develop very positively. From the second week onwards, the pace of sales accelerated steadily, reaching an <strong data-start=\"1789\" data-end=\"1829\">all-time sales record<\/strong>. <\/p>\n<h3 data-start=\"1832\" data-end=\"1893\">High international demand and producer confidence<\/h3>\n<p data-start=\"1895\" data-end=\"2391\">In the middle of the season, the <strong data-start=\"1921\" data-end=\"1967\">shortage of mussels in the Italian market<\/strong> led to a significant increase in demand in the Delta. At the same time, large operators in the sector intensified the pressure on prices to ensure supply. In this key context, the producers reaffirmed their confidence in the project, prioritizing the commercial relationship thanks to the coordinated work of the <strong data-start=\"2306\" data-end=\"2341\">purchasing, commercial and production<\/strong> teams, as well as the constant support of the Federation.  <\/p>\n<h3 data-start=\"2393\" data-end=\"2460\">Three months of campaign with mussels of extraordinary quality<\/h3>\n<p data-start=\"2462\" data-end=\"2790\">The Musklu 2025 campaign lasted <strong data-start=\"2510\" data-end=\"2554\">three months, from April 8 to July 8,<\/strong> with a product of <strong data-start=\"2575\" data-end=\"2598\">exceptional<\/strong>, homogeneous and regular <strong data-start=\"2575\" data-end=\"2598\">quality<\/strong>. The Musklu reached a <strong data-start=\"2643\" data-end=\"2678\">meat ratio of over 25%<\/strong>, far exceeding industry standards and reaffirming its position as a <strong data-start=\"2769\" data-end=\"2789\">premium mussel<\/strong>. <\/p>\n<h3 data-start=\"2792\" data-end=\"2856\">A model based on trust, teamwork and long-term vision<\/h3>\n<p data-start=\"2858\" data-end=\"3104\">The <strong data-start=\"2861\" data-end=\"2884\">Musklu 2025 campaign<\/strong> confirms that the combination of <strong data-start=\"2916\" data-end=\"2998\">confidence in the product, teamwork and long-term strategic vision<\/strong> is key to facing complex scenarios and achieving outstanding results in the mussel sector.<\/p>\n<p data-start=\"2858\" data-end=\"3104\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-12984\" src=\"https:\/\/www.maresmar.com\/wp-content\/uploads\/2025\/12\/1_BATEA-300x235.jpg\" alt=\"\" width=\"300\" height=\"235\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-12987\" src=\"https:\/\/www.maresmar.com\/wp-content\/uploads\/2025\/12\/3_BATEA-MUSKLU-300x235.jpg\" alt=\"\" width=\"300\" height=\"235\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-12990\" src=\"https:\/\/www.maresmar.com\/wp-content\/uploads\/2025\/12\/4_MUSKLU-300x235.jpg\" alt=\"\" width=\"300\" height=\"235\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-12993\" src=\"https:\/\/www.maresmar.com\/wp-content\/uploads\/2025\/12\/2_BATEA-TRABAJANDO-300x235.jpg\" alt=\"\" width=\"300\" height=\"235\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Musklu 2025 campaign has concluded with extraordinary results, consolidating itself as a success story in the production and marketing of mussels in a context marked by market uncertainty, rising costs and the effects of climate change in the sea. A start to the season marked by market uncertainty The high water temperatures recorded at [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":12983,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-12999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Musklu 2025 campaign: a success story in the marketing of quality mussels - maresmar.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.maresmar.com\/en\/campana-de-musklu-2025-un-caso-de-exito-en-la-comercializacion-de-mejillon-de-calidad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Musklu 2025 campaign: a success story in the marketing of quality mussels - maresmar.com\" \/>\n<meta property=\"og:description\" content=\"The Musklu 2025 campaign has concluded with extraordinary results, consolidating itself as a success story in the production and marketing of mussels in a context marked by market uncertainty, rising costs and the effects of climate change in the sea. 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